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Marketing promotion—instagram Marketing Guide

With more than 1 billion users, Instagram is the third largest social media platform after Facebook and YouTube, and an essential marketing tool for businesses. In terms of social media marketing channels, Instagram plays an important role in online marketing promotion. This is especially true for e-commerce businesses, as they can reach passionate and engaged fans.

Over the past few years, Instagram has grown and evolved at a similar pace to Facebook, adopting new features at lightning speed and becoming more valuable to merchants and users.

To make Instagram the most commercially effective. You need to attract more users to your content in order to drive users to your site and increase brand awareness on Instagram. In this Instagram Marketing guide, we will outline the basics of relevant Instagram marketing.

Why Use Instagram for marketing?

Instagram is the primary platform for many businesses’ marketing campaigns. And for good reason. It has a large and diverse user base, with more than 1 billion monthly active users on Instagram Stories and more than 500 million daily active users who are happy to engage with brands and are generally highly engaged. Here are some Instagram-related statistics:

1. Nearly 11 percent of U.S. social media users shop on Instagram
2. 130 million people click on shopping posts on Instagram every month.
3. People start using Instagram early in the buying cycle, with 81 percent using the social media platform to research products and services.
4. Eighty percent of Instagram users follow at least one business account, and 72 percent say they’ve purchased products they’ve seen on the platform.
5. About 62 percent of people say they are more interested in a brand or product after seeing it on Instagram.

Why Instagram is a tool to attract more customers?

Because it is so popular with the masses, it has become the logo of many well-known companies and start-ups. With the help of Instagram, companies can reach their target demographic to promote and sell their products.

Here are 9 ways to acquire customers effectively on Instagram:

1. Publish high-quality images

Instagram is primarily used as a visual platform. Therefore, the first thing you should do is to publish high-quality pictures on the page.

When Posting a product image, you should be very clear about what you are Posting. The images should be creative and should highlight the features of the product you are promoting. It should catch the user’s eye.

2. Use influencer marketing

Instagram celebrity marketing, as an efficient way of promotion, can help brands attract more target audiences and increase awareness and sales. This is the most common strategy used by companies to promote their products. Most people on Instagram follow influencers, both non-celebrities and celebrity influencers.

According to estimates from the Influencer Marketing Center, the market size of influencer marketing has grown from $1.7 billion in 2016 to $13.8 billion in 2021, with a cumulative growth rate of more than 712% over the past five years. In addition, by 2022, it is expected to grow a further 19 percent to reach $16.4 billion. It is estimated that the marketing of influencers will grow to $20 billion by 2023.

3. Keep the content consistent

To help you keep track of your Instagram status, you have to post consistent content messages. The more posts, the more likes. In order to attract traffic to your homepage, you need to post at least twice a day. If you are a new company, you need to publish more information to let more people know about your brand and help you get new customers.

4. Develop a content strategy

Instagram has one of the most active user bases, with 63% of Instagram users logging in at least once a day, spending an average of 28 minutes. In those 28 minutes, more than 200 million Instagram users visited at least one profile per day.

If you want to get results on Instagram, you need to understand what types of posts work best. While every user group is different, fortunately, we’ve collected a lot of data that lets us know where to start.

They are very open in terms of the type of Instagram posts users want to see. They like to see promotional posts, motivational quotes, product photos, homemade or instructional content, and images shared by other users (i.e., user-generated content). In other words, they want to see diversity; If you only post one type of post for a long time, they will get bored or annoyed.

Videos can share more information with users, making them more valuable, but high-quality photos typically increase user engagement by an average of 36%. If you’re going to use videos on Instagram, keep them short, even on IGTV. Instagram’s users are predominantly mobile, and they are unlikely to stay for more than 10 to 15 seconds at a time.

You should also switch between different camera effects, as you don’t want to give users a headache from using Boomerang in every post.

In many ways, the beauty of pictures and videos is more important. Instagram, after all, is a visual-centric platform.

Here’s what we learned about the best-performing content on Instagram:

1. The brighter images performed better than the darker ones. Preferably with more background or blank space.
2. The screen with the main color of blue is better than the screen with the main color of red, and the screen with a single main color is better than the screen with multiple main colors.
3. Images with contrasting textures usually get more likes.

5. Use Instagram hashtags

Hashtags originated on Twitter, and while they never caught on on Facebook, they are a staple of Instagram marketing. Using the right tags on your posts will attract more customers and increase your sales. Your label will help your target customers find you.

The right labels can help you spread brand awareness. Sometimes, it helps to spread the main message of the product. You can turn any word or phrase into a clickable subject by adding the text after the # symbol in your Instagram caption, profile, or snapshot.

6. Offer discounts and giveaways

Offering special offers such as discounts and giveaways will always attract customers. It is also a very effective way to increase sales, promote products and increase channel traffic.

You’ll often see a lot of companies offering deals on Instagram, especially for special occasions. If you have loyal customers who help promote your products by buying and sharing favorite products, then you can offer VIP discounts and VIP memberships to those customers. Such a strategy can not only attract your customers, but also build a good relationship between you and your customers.

7. Post Instagram snaps

Instagram Snap originally borrowed an add-on from Snapchat: a way to share short-term photos and videos with followers that would disappear within 24 hours. On average, the brand story completion rate is 86%, which is a high number by any standard.

Fast photography has evolved into an important part of the platform. Snap brought snapshot ads, and Instagram added “highlights” to immortalize our photos.

8. Open an Instagram store

Instagram is now opening up product tags and product stickers for business accounts, allowing users to click on a product in a post or snapshot to get more information, respectively, and then head to the site to make a purchase.

Some of the features you can take advantage of when you open the Instagram Store include:

1. Shopable posts
2. Take pictures of people who can shop
3. Mention Internet celebrity
4. In-app settlement
5. Browse the store

9. Avoid over-marketing

You should always be aware of your limitations. Sometimes, overdoing something can ruin the whole thing. Don’t sell your product all the time. Sometimes this can be distasteful to your fans and they may depowder you.